Tuesday 15 June 2010

Web Design Company - Which One ?


Choosing a web design company looks like a daunting task. You will find web sites claiming things like

"Our aim is always to thrive on the cutting edge of internet technology. We design and develop tailored business solutions for e commerce and online businesses."

But do they actually deliver what they say ? Is there a way to find out? Now, "honesty" is also a power-selling word in the online market. When a service provider or a seller presents this word, it gives a consumer an assurance to buy from them. How about the following?

"Our Promise to you: Will be honest with everything we do, agree deliverable beforehand and set realistic goals for every project - big or small, we care them all! Our goal is to deliver quality service and intelligent products tailor-made for your business."

Sounds very promising - right? So lets look at what actually a web design company should provide to a consumer. Following is a list of most common services these sort of companies offer in the current market.

Web designing & Development
  • Online Market Research
  • Creatives/ Logos/ Banners - Flash/ Photoshop..etc
  • Web Site Structure - From Scratch or Templates
  • Database/ Reporting Solutions
  • Shopping Carts, Payment Gateways
Online Marketing
  • Pay-Per-Click (PPC), Pay-Per-Impression(PPM)
  • Affiliate Web Traffic Schemes
  • Mirror Sites
  • Comparison Sites
  • Newsletter Broadcast (Email) & Other Direct Marketing

Search Engine Optimization:
  • Search Engine Submission
  • Sitemap Creation and Submission
  • Googlebase submission
  • Assessment of Existing Web Site
  • Back Link Generation
  • Internal Link Generation
  • Content Optimization
  • Design Optimization
  • W3C Compliance Fix Broken or Invalid Links
  • Keyword Research
  • Competitive Intelligence Research
  • Directory Structure & Navigation Re-Structuring